The Way to a Fitter Brand
Emma Healey of Way to Fitness has been keeping the folk of Devon in shape for many years. In that time, things have moved on and it was time to a website upgrade. Emma was keen to get some new images for her website and social media presence. What was in her mind was to get lots of shots of her exercising, but then she entered a competition I was running for a Brand Photography shoot and… she won! I explained what brand photography was - that people want to connect with the personality behind the brand, not just product (in Emmas case ‘exercise’) shots. Its good to show yourself relaxing, interacting withe clients, other team members, behind the scenes etc,. We had a fantastic time on the shoot, and Emma really ‘got’ the brand photography emphasis of showing lots of different aspects of her and her business. Check out her gallery of images.
I had a follow-up Zoom call to see how she’d got on and she was over the moon as you can see from these clips…
